Logo Development Log

https://drive.google.com/file/d/0B3rvStNkXE4Gd1lrRG9TY3AwSHc/edit?usp=sharing

Link to download the LOGO (via Google Docs): Image

Logo Development Log

I have designed a couple of logo sketches and more or less developed them further to give me an idea of what I could do for the final design.

I then did a survey, in which some of my classmates participated in to see what their response would be and to rule out some of the worse ideas and concentrate on the one’s which my classmates liked best.

I asked my peers to choose any number of logos that they liked and then evaluate on their choices, what they have liked and disliked about them.

I gathered some useful information from the survey which allowed me to make my decision.

I began creating my first design, although some people liked it, I scrapped the idea after a while as I thought it didn’t really work. It was simple but yet ineffective in the way I’d wanted it to be. The outcome:

 

I have then progressed onto a different idea and did the design which was popular in the survey and was closely relating the one in the sketch, but altering the main object which the viewer should concentrate on. The outcome:

I thought that it worked quite well as it was simple and put across the feeling that I wanted the viewer to have quite well. Although, yet again, I decided to change the main point of interest (The main character) and this is the outcome:

I realised that this is the design I should stick with but again, I felt like it needed something more, to catch the audience’s attention. I have added a single colour red to the design but that fell apart pretty quickly as it didn’t compose into the logo as well as I thought it would have. The outcome:

FINAL DESIGN

I then decided to experiment to the fullest and wanted to catch the idea of “Kaiju” in a logo. I remembered that the idea originated from Japan and It would be really interesting to see what could work with the logo.

In the end, I have decided to include the Japanese “Rising Sun” flag to pay a little tribute and to relate to the original place where the idea of “Kaiju” was founded. I have wrapped the flag around the main point of interest (the main character) as it looks like the machine is a part of the people, to emphasise the whole point of people cheering, to show that the robot is “the good guy”.

FINAL DESIGN - Version 2

I also added the name of the game and the Japanese counter-part above it.