Logo Development Log

https://drive.google.com/file/d/0B3rvStNkXE4Gd1lrRG9TY3AwSHc/edit?usp=sharing

Link to download the LOGO (via Google Docs): Image

Logo Development Log

I have designed a couple of logo sketches and more or less developed them further to give me an idea of what I could do for the final design.

I then did a survey, in which some of my classmates participated in to see what their response would be and to rule out some of the worse ideas and concentrate on the one’s which my classmates liked best.

I asked my peers to choose any number of logos that they liked and then evaluate on their choices, what they have liked and disliked about them.

I gathered some useful information from the survey which allowed me to make my decision.

I began creating my first design, although some people liked it, I scrapped the idea after a while as I thought it didn’t really work. It was simple but yet ineffective in the way I’d wanted it to be. The outcome:

 

I have then progressed onto a different idea and did the design which was popular in the survey and was closely relating the one in the sketch, but altering the main object which the viewer should concentrate on. The outcome:

I thought that it worked quite well as it was simple and put across the feeling that I wanted the viewer to have quite well. Although, yet again, I decided to change the main point of interest (The main character) and this is the outcome:

I realised that this is the design I should stick with but again, I felt like it needed something more, to catch the audience’s attention. I have added a single colour red to the design but that fell apart pretty quickly as it didn’t compose into the logo as well as I thought it would have. The outcome:

FINAL DESIGN

I then decided to experiment to the fullest and wanted to catch the idea of “Kaiju” in a logo. I remembered that the idea originated from Japan and It would be really interesting to see what could work with the logo.

In the end, I have decided to include the Japanese “Rising Sun” flag to pay a little tribute and to relate to the original place where the idea of “Kaiju” was founded. I have wrapped the flag around the main point of interest (the main character) as it looks like the machine is a part of the people, to emphasise the whole point of people cheering, to show that the robot is “the good guy”.

FINAL DESIGN - Version 2

I also added the name of the game and the Japanese counter-part above it.

Poster Development

 

This is my development for my "Kaiju Battle Scene" poster.

I got a city image and started playing around with it. Since it was a battle scene, the city would look quite destroyed and grimy, depending on what time the image is set in, although I wanted to capture a scene where the battle is still going on.

 

I began with a custom brush, which allowed me to create smoke plumes and fire. This effect went quite well in my honest opinion, as you can see on the image below.

 

I then used another custom brush which let me create grime and burned out holes in some for the buildings to make it all look the part.

 

 

 

I then drew a robot walking through the city to add more of a story to the battle scene and did a general tidy up of minor details such as people in the bottom left corner.

 

After receiving some feedback from my peers, I created more effects, such as the smoke plumes to the right and changed the contrast a little bit to make the poster feel darker and to make it look more like a battle scene.

 

 

I also wanted to add little details like the waving flag, although that did not work well with the poster and ruined the atmosphere of the scene.

 

I also tried experimenting with other effects. I did that by trying to draw a Kaiju within the scene, although I looked back on what feel and look I wanted to capture and scrapped the idea to allow the viewer to use their imagination and perhaps create a little story to visualize what could be/is happening on the poster.

FINAL POSTER DESIGN

In the final battle scene poster, I did a general tidy up, to again correct some details I missed, such as the lighter high-rise buildings, which didn't fit in with the other darker structures in the poster.

 

 

Marquee

Download - https://drive.google.com/file/d/0B3rvStNkXE4GRU15OXBWQ3N1TjA/edit?usp=sharing

I went on to research different marquees and what I found interesting, was that the marquees closely resemble the logos. Whether they are basic or not, depends on the game.

What I've done, was drawn two most important characters from my game (1 main NPC and 1 main character and put them on the Japanese 'Rising Sun' flag, so that it is similar to my logo.
I have also put the name of my game and the Japanese counterpart of it as well. The English name of the game is in a Japanese style font, therefore it further catches the whole Kaiju theme.

 

I thought that the 'Rising Sun' was a bit bland, therefore I edited it a bit and came out with a nice reddish colour. When I cut out the trees from the background, they left white silhouettes, although upon adding some buildings in, it made the silhouettes look like clouds, therefore I decided to leave them as they are.

 

I then wanted to work on the background aspect even more, to capture that city feel that I have in my game and to make use of the 'clouds'.

To do that, I added two layers of buildings that went behind the already present city layer in the earlier design - it also gives the image depth.

 

 

In addition to the destroyed city that I have on the marquee, I wanted to capture some kind of dramatic impact, to show that the battle is in progress. In order to do that I had to add some effects and I decided to settle for smoke, to show that the city is on fire, destroyed by the on-going battle.

 

 

I then decided that I'll leave the background as I felt it shouldn't be too complicated.

I also felt that the text looks a bit basic and needs to stand out more.

I decided to go back to the text I had on the very first marquee design, although I also added a black outline to the Japanese text as it blended too much into the already light background.

 

 

 

Final Marquee Design

 

 

 

 Evaluation:

 

Overall I am quite happy with the outcome of the marquee. Personally, I would improve the smoke and possibly add other effects to the city, although I didn't want to put too much.

Also, I would clean up the shading on the gun to make it look more professional.

 

Legal Implications

Copyright Law

Copyright is an I.P. law which protects owns creative work.

 

“Copyright protects written theatrical musical and artistic works as well as film book layouts

sound recordings and broadcasts.” - http://www.ipo.gov.uk/types/copy/c-about/c-auto.htm

The copyright automatically applies to any original work created by you that qualifies for the

copyright protection.

So what does copyright apply to?

It applies to written work such as software and databases, theatre (dance and mime also fall

under this category), music, artistic works (including photographs), TV & Film and

performers of spoken word (poets etc.).

Exemptions

Copyright infringement is the use of others intellectual property without their consent. The original creator can potentially sue the person infringing their I.P. although this can be debatable.

A parody is an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect. Often you will see music parodies on YouTube these might sound like songs already released by an artist but since the lyrics have been changed for comical reasons.

If a part of a film or some kind of artistic wrk is shown and then critiques, it is exemped as it's used for “The purposes of review”.

An example of infrigement would be when someone is reviewing a full film, while it is playing in the background.

Another exemption would be educational. Schools, Colleges, Universities etc. can all use copyrighted material for "educational purposes". Students can use the copyrighted work to learn about their subject and can more or less recreate the work as long as it is only used for educational purposes. The work created by students that was created from the copyrighted material, cannot be used in any promotional videos or used to advertise something.


Establishing ownerships

The owner/author is the person who creates the work. There are established rules for each of the artistic work categories:

When it comes to films etc. the author could be the producer and/or the principal director.
In the case of sound recordings, the producer would be the recognized author of the artistic work(s). In a case of a broadcast, the owner/author is the person making the broadcast.

Also if the person is broadcasting another transmission or relays on a "reception and immediate re-transmission (this includes services such as Twitch, Ustream etc) the author is the one making that other broadcast.

In simple terms this means that if someone is broadcasting using Twitch, that service is holding the copyright.


Gaining permissions

A very simple method to gain permission to use a copyrighted material from the original creator is to ask - send them an email.
This is a good way because if the owner approves, you will have the permission on record and can easily retrieve it if needed.

Sometimes, the authors can authorise the use of their work under specific conditions. For example, if you want to use someone's music recording in your game, and the author lets you use their track, they can ask you to give credit.

 

Example of giving permissions:

 

https://drive.google.com/file/d/0B3rvStNkXE4GRTFoc3RKZlprd1U/edit?usp=sharing

T-Shirt design

Research/Brainstorm

I have researched about T-Shirt printing and managed to find two big companies which do T-Shirt printing for businesses, promoting etc.

Vistaprint:

They let you print for a range of clothing including Polo shirts, caps, hoodies etc.

One downside is that the company only lets you print on the front, back and in a specified boxed area. The T-Shirts are starting from £8.32.


http://www.vistaprint.co.uk/vp/ns/default.aspx?GP=3%2f12%2f2014+7%3a05%3a41+AM&GPS=3127936491&GNF=0

Streetshirts:

This company gives you a lot more freedom as it lets you print all over the T-Shirt. Just like Vistaprint, you can choose from T-Shirts, Hoodies and even children’s toys.

The service provided is slightly more expensive as the T-Shirt starting price is at £14.99.

A big disadvantage of Streetshirts is that it only supports 6 colours, therefore it results in poor picture quality at times.

The built-in creator converts any images etc. to a .svp format.
SVGs can be exported from Illustrator, CorelDraw and Inkscape.

Also, it may be worthwhile to note that .svg file formats do not support gradients, images or strokes.

http://www.streetshirts.co.uk/

Initial Ideas

Evaluation

I have thought about my 6 initial ideas and tried to make them as diverse as possible to be able to pick up on the little bits, develop my idea further and to make a more creative design.

As I have received feedback from some of my classmates on the initial ideas, I decided to mix'em up and develop a chosen T-Shirt design further.

Development

Evaluation

Based on my feedback, I decided to develop two of my ideas and mix them together as they were the most popular. Another reason for this is because I really liked the simplicity of my designs therefore I wanted to experiment on them a bit more which I think would greatly help me decide what would go onto my final idea.

Final Idea

Evaluation
In the final idea, I decided to include the Japanese 'Rising Sun' flag at the bottom as it proves to be a very popular aspect of the earlier designs and in my opinion catches the most attention.

I included my title of the game in Japanese and in English at the top with the main character to make the T-Shirt a bit more interesting to look at.

The back has a logo of Fareham Byte and a small radiation logo near the neck area too, to more or less show what my game is about.

I like this T-Shirt design, although because I wasn't sure which idea to pick throughout the development stages, I think that I didn't do as good of a job as I could have done. If I wa sdoing a coupl eof designs, it would of given me more freedom for creativity as I tried to mash everything on one design. 
Nonetheless I think it went well and I am happy with the outcome.

Chess piece design

LINK TO ALL THE WORK

The Queen Chess piece - Research

The Queen is the strongest piece although is not the most important. It has the biggest range of action of all pieces, being able to move along the diagonals, ranks and files.

 

What could I design? – Initial Ideas

The Queen could be tall with long, multiple limbs to reflect its big movement range and the fact it can move any number of spaces in any direction (diagonals, ranks and files).

Since it’s a female piece, it should be recognizable as one. I’m thinking of female-like features; talking about Statue of Liberty, horror game female characters etc.

The Chess Piece – Research, Brainstorm and 6 Initial Ideas

I have chosen to design the “Queen”. I have researched about this particular piece – what’s its role, how it moves on the chess board etc. I have also found some images to aid me in the creation of a “brainstorm” and my 6 initial designs.

Evaluation

Soon after, I managed to create 6 very rough sketches of my potential final Queen piece design. Looking at the picture, I wanted to create something that looked like it is half robot and half organic.

After giving it some thought, I decided that the first idea looked more female-like. Since the queen is a piece which can move a long range, the legs on the first design would suit that particular chess piece as it depicts it quite well.

 

 

 

 

Development of my idea

I have then created 5 variations of my chosen design and developed it further.

I have mainly decided to develop the eyes as it was the most important aspect of the design stage at the time.

I have asked my peers for feedback on this and most of them said that the 2^nd (top right) idea is the best one since the eyes look more feminine and predator-like.

Evaluation

I tried to stick to the idea of an organic-robot character and decided that the head and the eyes should look robotic since it is where we usually focus on and it’s the part that we decide what the character looks like most of the time, whereas the rest of the ‘body’ could be organic-like in the final design.

Since my peers suggested that the 2^nd idea looks best, I have considered the feedback and went off to create my final design.

 

 

 

 

 

 

Final Idea

I have taken under the consideration what my peers have said and decided to combine the eyes on that design with another one. When I was at the final design stage, I decided to combine the said character design with a 4^th idea (bottom left) which has two eyes as I really liked how those two looked.

I have also included a Queen’s sceptre which looks like the top of the original Queen chess piece and an orb in the pawned design to emphasise the role of this particular chess piece and to show how a final printed off piece could potentially look like.

 

 

Evaluation

I really liked the overall outcome of the final design although if I had more time to spend on my first initial ideas, I reckon that I would create something more creative.

Although creating the first 6 initial ideas was quite a challenge and very time consuming, I think it helped me to shape my chosen design at later stages of the development.

I have created a pawned version of the Queen chess piece to show how it could look like and how it could function on the chess board. I have also included the orb and the sceptre to make the piece look more the part which I really enjoyed doing as it helped me to visualise it as a 3D object.

I’ve also used a gradient background which makes the final design look more professional and catches the viewer’s attention unlike the standard white/single colour background.

 

P6 - Copyright

 Download the file [PDF]: https://drive.google.com/file/d/0B3rvStNkXE4GM2FNSk1sUXc5ajA/edit?usp=sharing

Copyright Law

Copyright is an I.P. law which protects owns creative work.

“Copyright protects written theatrical musical and artistic works as well as film book layouts sound recordings and broadcasts.” - http://www.ipo.gov.uk/types/copy/c-about/c-auto.htm

The copyright automatically applies to any original work created by you that qualifies for the copyright protection.

So what does copyright apply to?
It applies to written work such as software and databases, theatre (dance and mime also fall under this category), music, artistic works (including photographs), TV & Film and performers of spoken word (poets etc.).


Exemptions

Copyright infringement is the use of others intellectual property without their consent. The original creator can potentially sue the person infringing their I.P. although this can be debatable.

A parody is an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect. Often you will see music parodies on YouTube these might sound like songs already released by an artist but since the lyrics have been changed for comical reasons.

If a part of a film or some kind of artistic wrk is shown and then critiques, it is exemped as it's used for “The purposes of review”.

An example of infrigement would be when someone is reviewing a full film, while it is playing in the background.

Another copyright free example would be educational. Schools, Colleges, Universities etc. can all use copyrighted material for "educational purposes". Students can use the copyrighted work to learn about their subject and can more or less recreate the work as long as it is only used for educational purposes. The work created by students that was created from the copyrighted material, cannot be used in any promotional videos or used to advertise something.


Establishing ownerships

The owner/author is the person who creates the work. There are established rules for each of the artistic work categories:

When it comes to films etc. the author could be the producer and/or the principal director.
In the case of sound recordings, the producer would be the recognized author of the artistic work(s). In a case of a broadcast, the owner/author is the person making the broadcast.

Also if the person is broadcasting another transmission or relays on a "reception and immediate re-transmission (this includes services such as Twitch, Ustream etc) the author is the one making that other broadcast.

In simple terms this means that if someone is broadcasting using Twitch, that service is holding the copyright.


Gaining permissions

It is very important to be able to identify ownerships. A very simple method to gain permission to use a copyrighted material from the original creator is to ask - send them an email.
This is a good way because if the owner approves, you will have the permission on record and can easily retrieve it if needed.

Sometimes, the authors can authorise the use of their work under specific conditions. For example, if you want to use someone's music recording in your game, and the author lets you use their track, they can ask you to give credit.


Example of gaining permissions:

Infographics - Analysis

https://drive.google.com/file/d/0B3rvStNkXE4GT0NIcGYwbnUydUk/edit?usp=sharing

Cadillac - Logo analysis

What is it?

This is a logo of the Cadillac company which is known for making luxury cars and limousines for the president of United States.                 

                                                                               

                                                      History

The Cadillac logo was made by Henry Martyn Leland in 1902.

The logo symbolises the descendants in the Cadillac family and it’s meant to represent the Cadillac family crest. The logo is also in the shape of a shield to represent the founder who belonged in the army. 

The old logos of Cadillac had a crown which depicted the six ancient counts of France as the founder’s ancestor was French.

The colours in the logo, yellow, black, red, blue, grey and silver represent excellence, grandeur, creativity, passion, reliability and business responsibility.

What it means to me?

Luxury, prestige.

 

LINK TO DOWNLOAD: https://drive.google.com/file/d/0B3rvStNkXE4GeE9kY0lueHlfZU0/edit?usp=sharing